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Derk's Works Photo Blog

Twenty Seventeen



As we kicked off the new year, Jenn and I set aside a little time to do some planning and thinking about what we wanted to aim for in 2017. We talked through some straight forward ideas as well as some abstract stuff, but as we started, Jennifer had the keen idea to start with a list of words that globally defined how we wanted our brand to be viewed, felt, and embodied throughout the year. As you well know, the big problem with resolutions is keeping them in front of your face all year long. So I decided to make a desktop background, to hold myself accountable to the goals we set. These goals go beyond what I want for Derk’s Works, it is also what I want for myself. So here it is, thank you for continuing on this journey with us.

(If you’d like the background too, you can click on the picture a few times and it will show you the full resolution version that you can save and use, or you can always email us and we’d be happy to send it over.)



That is to say, I long to be in balance. Hard to believe but, I too am after the Holy Grail of work / life balance. I want priorities to be in their place, I want people to always come before things, to be grounded and stable as life around me shifts. I want my family to always feel prioritized and every client to know that I am on their team 100%.


I want to be known for giving it all to the task at hand. I want the person I’m having any conversation with to know that I’m listening, not just to their words but what they’re feeling. When I look back at some of my favorite work, I know that it represents the moments when I was in a singular place free from distractions. 


There are times, places, and spaces when the normal should be thrown out the window. I’m not talking about giving discounts or doing a few shoots a year for free (though I also want to do more styled shoots with awesome folks), I’m talking about running our photography business in a way that provides for more than just ourselves. We have a big idea on this topic that I hope to share very soon, but in the meanwhile, I want you to know that I plan on dragging you into this idea along with us :) 

EXCEPTIONAL (yes, I know the image says “awesome”.. the letters fit better)

Every year, I look back and challenge myself to do better. Each shoot, each email, each edit poses new opportunity to do better. Some avenues have more room for improvement than others (lookin’ at you email), but I never want to take this goal off my list. There is a lot to be said for contentment in other avenues of life, here, I want to be relentless. 


Through it all I know that I/we are not here alone. The trust you have put in us with your most precious moments and memories has been astounding and I would be foolish if I thought I was here because of straight talent. I don’t want to simply give lip service though, I want to conduct our business in a way that shares that joy and perpetually shows gratitude for everything that comes our way. 

So I’ll start now, thank you for reading this. Thank you for your encouragement and kindness along the way. Thank you for taking part in our lives and letting us share in yours. I’m looking forward to this year, and I’m glad that you are a part of it.